Designing Viral Promotional Campaigns: How Scarcity and Social Proof Affect Online Referrals.
Oliver Francis KochAlexander BenlianPublished in: ICIS (2015)
Keyphrases
- social media
- online communities
- social networks
- cross cultural
- social networking sites
- marketing campaigns
- online learning
- social networking
- real time
- online social
- communication tools
- virtual communities
- advertising campaigns
- social interaction
- information retrieval
- online social media
- theorem proving
- social web
- social context
- active learning
- social media sites
- e learning
- discussion board
- social network sites
- neural network