Identifying the range of customer listening tools: a logical pre-cursor to CRM?
S. MaguireS. C. Lenny KohC. HuangPublished in: Ind. Manag. Data Syst. (2007)
Keyphrases
- customer relationship management
- wide range
- marketing strategies
- customer segmentation
- information systems
- eye tracking
- relationship management
- real time
- customer churn
- logical representation
- visualization tools
- design tools
- software tools
- data mining applications
- electronic commerce
- data warehouse
- web services
- website