Click Fraud Detection of Online Advertising Using Machine Learning Algorithms.
Benjamin KirkwoodMounika VanamalaNaeem SeliyaPublished in: EIT (2024)
Keyphrases
- machine learning algorithms
- fraud detection
- online advertising
- behavioral targeting
- user behavior
- sponsored search
- contextual advertising
- search advertising
- outlier detection
- benchmark data sets
- credit card fraud detection
- learning algorithm
- machine learning
- cost sensitive
- data mining techniques
- decision trees
- social network analysis
- click through rate
- intrusion detection
- user experience
- data mining
- click prediction
- display advertising
- advertising campaigns
- standard machine learning algorithms
- search engine
- web search
- click models
- machine learning models
- user interaction
- user preferences
- association rules
- internet advertising
- online auctions