Measurement on Short-term Effect and Purchase Conversion Mechanism of Online Advertising.
Weiwei LiaoLi LiRuibo YaoPublished in: WHICEB (2018)
Keyphrases
- short term
- online advertising
- long term
- user behavior
- short term and long term
- short and long term
- long term memory
- behavioral targeting
- motion prediction
- display advertising
- load forecasting
- user experience
- stock market
- forecasting model
- computational model
- wind speed
- advertising campaigns
- search advertising
- long tail
- contextual advertising
- power generation
- information retrieval
- internet advertising
- sponsored search
- knowledge base