Ruibo Yao

Publication Activity (10 Years)

Years Active: 2014-2018
Publications (10 Years): 3

Top Topics

Search Advertising

Click Prediction

Behavioral Targeting

Top Venues

Publications

Chaofan Yang, Li Li, Ruibo Yao
Research on Spillover Effect of Paid Search Advertising Channels. WHICEB (2018)
Wenmin Qi, Li Li, Ruibo Yao
Consumer Coupon Redemption Behavior Prediction on B2C E-commerce. WHICEB (2018)
Weiwei Liao, Li Li, Ruibo Yao
Measurement on Short-term Effect and Purchase Conversion Mechanism of Online Advertising. WHICEB (2018)
Li Li, Jie Zhao, Jie He, Ruibo Yao
Enhancing User Loyalty through Network Externality: An Empirical Study on B2B Platform. WHICEB (2014)