Does product design matter? Exploring its influences in consumers' psychological responses and brand loyalty.
Chia-Lin HsuYen-Chun ChenTai-Ning YangWei-Ko LinYi-Hsuan LiuPublished in: Inf. Technol. People (2018)
Keyphrases
- product design
- customer satisfaction
- online shopping
- purchase intention
- service quality
- conceptual design
- marketing strategies
- design process
- electronic word of mouth
- manufacturing process
- product quality
- mass customization
- life cycle
- interaction design
- product development
- concurrent engineering
- product information
- customer requirements
- user satisfaction
- prior knowledge
- decision making
- creative design
- information systems
- engineering design
- knowledge engineering
- knowledge acquisition
- potential customers