CRM/e-CRM Effects on Banks Performance and Customer-Bank Relationship Quality.
Abbas Al-RefaieMohammad D. Al-TahatNour BataPublished in: Int. J. Enterp. Inf. Syst. (2014)
Keyphrases
- customer relationship management
- relationship management
- marketing strategies
- commercial banks
- banking industry
- customer segmentation
- banking services
- data mining applications
- competitive advantage
- high quality
- data mining
- customer churn
- driving forces
- customer behavior
- customer data
- neural network
- quality assessment
- case study
- financial services
- knowledge discovery
- electronic commerce
- call center
- data mining technology
- higher quality