Effect of Influencer Marketing on Online Impulse Purchase: The Mediating Role of Consumer-Brand Engagement.
Jay P. TrivediPublished in: J. Electron. Commer. Organ. (2021)
Keyphrases
- purchase behavior
- purchase intention
- online consumer
- online shopping
- consumer behavior
- online stores
- online retailers
- electronic word of mouth
- electronic commerce
- internet advertising
- marketing strategies
- social media
- purchasing behavior
- online learning
- online search
- online shoppers
- potential customers
- website
- decision making
- tourism industry
- grocery shopping
- data mining
- online markets
- customer satisfaction
- service quality
- knowledge sharing
- learning environment
- real time