Jay P. Trivedi

Publication Activity (10 Years)

Years Active: 2021-2021
Publications (10 Years): 1

Top Topics

Online Shopping

Electronic Word Of Mouth

Purchasing Behavior

Top Venues

J. Electron. Commer. Organ.

Publications

Jay P. Trivedi
Effect of Influencer Marketing on Online Impulse Purchase: The Mediating Role of Consumer-Brand Engagement. J. Electron. Commer. Organ. 19 (3) (2021)