The Impact of Gender and Visual Presentation of Advertising on User Experience in Mobile Shopping Apps.
Yan CaoWeimin ZhaiWeiren ZhaiPublished in: HCI (28) (2023)
Keyphrases
- user experience
- mobile applications
- online advertising
- m learning
- mobile services
- interface design
- user interaction
- end users
- user behavior
- user studies
- mobile platform
- mobile users
- mobile technologies
- user interface
- visual information
- smart phones
- mobile apps
- gender differences
- multimedia
- sponsored search
- user engagement
- android platform
- shopping behavior
- emerging technologies
- mobile phone
- interaction effects
- user perceptions
- mobile advertising
- human computer interaction
- knowledge base