FC Bayern München Goes Social - The Value of Social Media for Professional Sports Clubs.
Jochen WulfMatthias SöllnerJan Marco LeimeisterWalter BrennerPublished in: ECIS (2015)
Keyphrases
- social media
- social networking
- social networks
- social context
- social interaction
- social media platforms
- social networking sites
- social web
- user generated
- social relationships
- neural network
- social media data
- user generated content
- user comments
- social connections
- information diffusion
- social behavior
- social dimensions
- online social networks
- online social media
- online communities
- big data
- social media sites
- public opinion
- social learning
- social activities
- social relations