Designing mobile advertising: user experience factors for enhancing user adoption.
Stavros AsimakopoulosFrank SpillersGeorge BoretosZhengjie LiuPublished in: ACM SIGMOBILE Mob. Comput. Commun. Rev. (2013)
Keyphrases
- user experience
- mobile advertising
- user interaction
- user studies
- user behavior
- user interface
- end users
- interface design
- user perceptions
- mobile applications
- emerging technologies
- user engagement
- technology adoption
- information access
- mobile services
- m learning
- social bookmarking
- user preferences
- information systems
- data mining
- factors that affect
- perceived usefulness
- e government
- knowledge base