Multi-sided platform diffusion in competitive B2B networks: inhibiting factors and their impact on network effects.
Sören WallbachKatrin ColemanRalf ElbertAlexander BenlianPublished in: Electron. Mark. (2019)
Keyphrases
- network effects
- electronic markets
- key factors
- technology adoption
- switching costs
- adoption decisions
- factors that influence
- electronic commerce
- electronic business
- information goods
- digital goods
- factors affecting
- business models
- factors influencing
- individual level
- social networks
- agent based simulation
- pricing strategies