Impact of Gamification on Consumers' Online Impulse Purchase: The Mediating Effect of Affect Reaction and Social Interaction.
Zhen ShaoLin ZhangRui ZhangZhengyuan PanPublished in: PACIS (2019)
Keyphrases
- social interaction
- grocery shopping
- online learning communities
- online retailers
- comparison shopping
- social networks
- online shopping
- online learning
- online stores
- social intelligence
- social media
- purchase intention
- online communities
- internet shopping
- social influence
- social learning
- electronic commerce
- group buying
- social systems
- mutual understanding
- social behavior
- learning processes
- human agent
- user experience
- product information
- social norms
- consumer behavior
- social skills
- competence development