The effects of Information and Communication Technology on Customer Relationship Management and customer lock-in.
Jashen ChenRussell K. H. ChingPublished in: Int. J. Electron. Bus. (2007)
Keyphrases
- customer relationship management
- information and communication technologies
- developing countries
- data mining
- south africa
- customer churn
- marketing strategies
- data mining applications
- relationship management
- public sector
- competitive advantage
- cost effective
- data mining technology
- customer data
- customer segmentation
- call center
- information technology
- enterprise resource planning
- data analysis
- economic development
- knowledge discovery
- real time
- database systems
- information systems
- customer base
- databases