Predicting eBook purchases of heterogeneous social groups in a social network site using network metrics.
Jongtae YuDong-Yop OhTriss AshtonYang WangPublished in: Int. J. Mob. Commun. (2023)
Keyphrases
- social groups
- social networks
- network structure
- terrorist networks
- link prediction
- social network analysis
- network dynamics
- social sciences
- website
- community structure
- heterogeneous networks
- information diffusion
- real world networks
- formal concepts
- complex networks
- community discovery
- viral marketing
- social interaction
- fuzzy rules
- small world
- recommender systems