Consumers' Views on Privacy in E-Commerce.
Taina KaapuTarja TiainenPublished in: Scand. J. Inf. Syst. (2009)
Keyphrases
- database views
- product information
- multiple views
- privacy policies
- electronic commerce
- internet usage
- consumer behavior
- electronic payment
- privacy preserving
- health information
- personal information
- privacy protection
- single view
- online stores
- security issues
- private information
- purchasing behavior
- database
- viewpoint
- privacy aware
- information systems
- data mining
- privacy preserving data mining
- differential privacy
- privacy preservation
- online shopping
- virtual organization
- privacy concerns
- statistical databases
- data providers
- sensitive information
- business models
- social media
- online retailers
- search engine