Tracking users' visual attention and responses to personalized advertising based on task cognitive demand.
Hyejin BangBartosz W. WojdynskiPublished in: Comput. Hum. Behav. (2016)
Keyphrases
- visual attention
- saliency map
- eye tracking
- eye movements
- focus of attention
- visual search
- user profiles
- natural scenes
- vision system
- visual attention model
- higher level
- salient regions
- user interface
- visual perception
- information processing
- attention mechanism
- real time
- object based visual attention
- user model
- recommender systems
- object tracking
- visual motion
- human computer interaction
- biological vision systems
- visual saliency detection
- multiscale