Maximizing profit in a supply chain by considering advertising and price elasticity of demand.
Kamran KianfarPublished in: Comput. Ind. Eng. (2019)
Keyphrases
- supply chain
- demand uncertainty
- bullwhip effect
- lead time
- inventory management
- inventory control
- revenue sharing
- profit sharing
- pricing strategies
- capacity planning
- decision making
- uncertain demand
- operating costs
- supply chain management
- expected profit
- demand forecasting
- customer demand
- planning horizon
- inventory policy
- safety stock
- service level
- market demand
- quantity discount
- consumer market
- distribution network
- inventory systems
- cost savings
- product life cycle
- demand function
- holding cost
- inventory models
- lot sizing
- supplier selection
- production capacity
- information sharing
- production cost
- total cost
- stackelberg game
- multi period