Six Principles for Successful Data-Driven Service Innovation in Industrial Companies.
Achim KampkerMarco HusmannTobias HarlandPhilipp JussenMichael SteinbauerPublished in: ICE/ITMC (2018)
Keyphrases
- data driven
- technology transfer
- open innovation
- market share
- service oriented
- competitive market
- information services
- industrial applications
- management system
- strategic decisions
- marketing strategies
- service providers
- case study
- web services
- search engine
- internet services
- manufacturing companies
- marketing campaigns
- industrial environment
- processor sharing