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Similarity of Transactions for Customer Segmentation.

Ke LuTetsuya Furukawa
Published in: CD-ARES (2012)
Keyphrases
  • customer segmentation
  • data mining methods
  • similarity measure
  • distance measure
  • data mining
  • clustering analysis
  • databases
  • database
  • distance function
  • knowledge management
  • customer relationship management