An empirical study on factors affecting purchase intention of cross-border ecommerce consumer in post-pandemic era.
Kun TianYitang ZengZhongming NiePublished in: ICEB (2022)
Keyphrases
- purchase intention
- factors affecting
- cross border
- online shopping
- product quality
- online stores
- survey data
- virtual communities
- factors influencing
- government services
- customer satisfaction
- quality control
- public administration
- process control
- electronic word of mouth
- perceived usefulness
- hong kong
- service quality
- manufacturing systems
- user satisfaction
- website