A fuzzy model of customer satisfaction index in e-commerce.
Xiaohong LiuXianyi ZengYang XuLudovic KoehlPublished in: Math. Comput. Simul. (2008)
Keyphrases
- fuzzy model
- customer satisfaction
- fuzzy modeling
- internet banking
- service quality
- takagi sugeno
- membership functions
- customer loyalty
- input output
- electronic commerce
- fuzzy sets
- nonlinear systems
- fuzzy clustering
- fuzzy rules
- fuzzy systems
- online shopping
- fuzzy inference
- fuzzy controller
- parameter identification
- marketing strategies
- rule base
- fuzzy inference system
- customer retention
- fuzzy logic
- information granulation
- user satisfaction
- customer data
- information granules
- evolutionary algorithm
- core competence
- knowledge base
- parametric optimization
- information systems