What Do Customers Demand? Inclusive and Sustainable Entrepreneurial Marketing.
João M. S. CarvalhoPublished in: FEMIB (2024)
Keyphrases
- customer relationship management
- marketing strategies
- potential customers
- customer behavior
- direct marketing
- customer service
- customer support
- customer segmentation
- customer demand
- purchasing behavior
- consumer behavior
- inventory level
- customer data
- inventory control
- database marketing
- marketing campaigns
- optimal pricing
- optimal capacity
- data mining
- customer base
- long term
- decision making
- financial services
- data mining applications
- website
- lead time
- customer satisfaction
- call center
- management system
- commercial banks
- holding cost
- customer loyalty
- customer retention
- high tech
- viral marketing
- supply chain
- customer churn
- information asymmetry