Data mining techniques and its effect in customer relationship management.
Archana SinghAjay RanaJayanthi RanjanPublished in: Int. J. Data Anal. Tech. Strateg. (2015)
Keyphrases
- customer relationship management
- data mining systems
- data mining techniques
- data mining technology
- data mining
- data mining applications
- marketing strategies
- data mining methods
- historical data
- relationship management
- customer churn
- data mining algorithms
- association rule mining
- data warehouse
- knowledge discovery
- competitive advantage
- fraud detection
- call center
- customer segmentation
- database
- text mining
- databases