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Performance Evaluation of Various Classification Techniques for Customer Churn Prediction in E-commerce.

Seema BaghlaGaurav Gupta
Published in: Microprocess. Microsystems (2022)
Keyphrases
  • customer churn
  • prediction model
  • churn prediction
  • customer base
  • data mining technology
  • customer relationship management
  • prediction accuracy
  • real world
  • electronic commerce
  • stock market