Discovering heterogeneous consumer groups from sales transaction data.

Haengju Lee Yongsoon Eun

Published in: Eur. J. Oper. Res. (2020)

Keyphrases

transaction data
market basket data
data mining
association rules
outlier detection
itemsets
data mining applications
credit card
data mining techniques
fraud detection
frequent itemsets
electronic commerce
frequent patterns
mining association rules
databases
real world