Understanding Customer Relationship Management (CRM) Technology Adoption In SMEs: An Empirical Study In The USA.
ThuyUyen H. NguyenMichael NewbyTeresa S. WaringPublished in: UKAIS (2012)
Keyphrases
- customer relationship management
- technology adoption
- factors that influence
- data mining
- relationship management
- data mining systems
- competitive advantage
- data mining technology
- marketing strategies
- customer churn
- data mining applications
- knowledge management
- innovation diffusion theory
- customer retention
- call center
- social influence
- individual level
- business intelligence
- databases
- factors influencing
- perceived usefulness
- text mining
- data warehouse
- decision making