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From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers' purchase intention.
Yaobin Lu
Ling Zhao
Bin Wang
Published in:
Electron. Commer. Res. Appl. (2010)
Keyphrases
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virtual communities
purchase intention
community members
virtual world
social networks
virtual environment
trust management
trust and reputation systems
electronic commerce
information sharing
online communities
electronic word of mouth
decision making
learning experience
online shopping