The Transition of Sports Marketing from E-CRM to E-SRM.
Alireza FaedAfsaneh AshouriMehdi FaedPublished in: 3PGCIC (2010)
Keyphrases
- customer relationship management
- marketing strategies
- data mining
- data mining technology
- customer segmentation
- relationship management
- data mining applications
- competitive advantage
- customer retention
- call center
- website
- decision making
- life cycle
- sports video
- long term
- direct marketing
- customer data
- information systems
- consumer behavior
- transition model