Login / Signup
Offline and Online Channels for Customer Relationship Management: An Investigation in the Inter-Organizational Context.
Qiqi Jiang
Chuan-Hoo Tan
Jiayu Chi
Chee Wei Phang
Kwok Kee Wei
Published in:
PACIS (2013)
Keyphrases
</>
customer relationship management
inter organizational
business processes
e government
competitive advantage
real time
marketing strategies
data mining applications
emergency response
business models
customer churn
business process
data mining
data mining technology
public sector
knowledge acquisition
supply chain