An Exploratory Study Of The Effects Of Information And Communication Technology On Customer Relationship Management And Customer Lock-In.
Ja-Shen ChenHooi NgPublished in: PACIS (2004)
Keyphrases
- customer relationship management
- information and communication technologies
- relationship management
- customer churn
- developing countries
- marketing strategies
- data mining technology
- data mining
- data mining applications
- customer base
- public sector
- cost effective
- customer data
- south africa
- competitive advantage
- call center
- economic development
- customer segmentation
- databases
- enterprise resource planning
- machine learning
- decision support system