Effektives Customer Relationship Management durch Intermediation.
Martin BöhlenReinhard JungPublished in: HMD Prax. Wirtsch. (2006)
Keyphrases
- customer relationship management
- relationship management
- data mining systems
- data mining applications
- marketing strategies
- critical success factors
- competitive advantage
- customer churn
- data mining
- customer base
- data mining technology
- customer segmentation
- e learning
- knowledge discovery
- knowledge management
- call center
- customer data
- database