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Influencing citizen behavior: Experiences from multichannel marketing pilot projects.
Lidwien van de Wijngaert
Willem Pieterson
Marije Teerling
Published in:
Int. J. Inf. Manag. (2011)
Keyphrases
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case study
social media
project management
data mining
customer behavior
customer relationship management
e government
software development
website
digital government
relationship management
color images
multi channel
decision making
behavior analysis
neural network
knowledge acquired
telecommunications industry