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Website Localization Strategies to Promote Global E-Commerce: The Moderating Role of Individualism and Collectivism.

Tailai WuChih-Hung PengChoon Ling SiaYaobin Lu
Published in: MIS Q. (2024)
Keyphrases
  • website
  • global information
  • neural network
  • artificial intelligence
  • information systems
  • case study
  • web content
  • data mining
  • service providers
  • social interaction
  • online stores
  • potential customers