Exploring social media adoption in small and medium enterprises in Iraq: pivotal role of social media network capability and customer involvement.
Hussam Al HalbusiHomoud AlhaidanFadi AbdelfattahThurasamy RamayahJun-Hwa (Jacky) CheahPublished in: Technol. Anal. Strateg. Manag. (2024)
Keyphrases
- social media
- information diffusion
- social networking
- social connections
- online social
- user generated content
- social media platforms
- social media data
- network structure
- big data
- small and medium enterprises
- social activities
- complex networks
- social networks
- data mining
- peer to peer
- viral marketing
- e government
- wireless sensor networks
- information technology
- case study