Homoud Alhaidan

Publication Activity (10 Years)

Years Active: 2024-2024
Publications (10 Years): 1

Top Topics

Viral Marketing

Small And Medium Enterprises

Social Connections

Top Venues

Technol. Anal. Strateg. Manag.

Publications

Hussam Al Halbusi, Homoud Alhaidan, Fadi Abdelfattah, Thurasamy Ramayah, Jun-Hwa (Jacky) Cheah
Exploring social media adoption in small and medium enterprises in Iraq: pivotal role of social media network capability and customer involvement. Technol. Anal. Strateg. Manag. 36 (9) (2024)