What Makes GO-JEK Go in Indonesia? The Influences of Social Media Marketing Activities on Purchase Intention.
Massoud MoslehpourTaufiq IsmailBey PurbaWing-Keung WongPublished in: J. Theor. Appl. Electron. Commer. Res. (2021)
Keyphrases
- social media
- electronic word of mouth
- social networks
- social networking
- social network sites
- user generated content
- online shopping
- online social networks
- website
- purchase intention
- artificial intelligence
- response time
- statistically significant
- image processing
- online communities
- positive or negative
- online reviews
- online marketing