Bey Purba

Publication Activity (10 Years)

Years Active: 2021-2021
Publications (10 Years): 1

Top Topics

Electronic Word Of Mouth

Statistically Significant

Online Marketing

Purchase Intention

Top Venues

J. Theor. Appl. Electron. Commer. Res.

Publications

Massoud Moslehpour, Taufiq Ismail, Bey Purba, Wing-Keung Wong
What Makes GO-JEK Go in Indonesia? The Influences of Social Media Marketing Activities on Purchase Intention. J. Theor. Appl. Electron. Commer. Res. 17 (1) (2021)