The impact of users' characteristics on customer lifetime value raising: evidence from mobile data service in China.
Jia-Yin QiQi-Xing QuYong-Pin ZhouLei LiPublished in: Inf. Technol. Manag. (2015)
Keyphrases
- data sets
- end users
- mobile environments
- value added services
- domain experts
- data collection
- data structure
- database
- data analysis
- information resources
- information sources
- user interaction
- web services
- training data
- mobile applications
- information services
- log data
- website
- mobile services
- network resources
- access points
- internet services
- online services
- data points