A Novel Ensemble Learning-Based Approach for Click Fraud Detection in Mobile Advertising.
Kasun S. PereraBijay NeupaneMustafa Amir FaisalZeyar AungWei Lee WoonPublished in: MIKE (2013)
Keyphrases
- ensemble learning
- fraud detection
- mobile advertising
- outlier detection
- cost sensitive
- generalization ability
- ensemble methods
- data mining techniques
- data mining
- social network analysis
- random forest
- base classifiers
- internet advertising
- online auctions
- intrusion detection
- search engine
- concept drift
- unlabeled data
- multi class
- benchmark datasets
- user behavior
- neural network
- databases
- pairwise
- information retrieval
- real world