Data Mining im Rahmen eines Sustainable Customer Relationship Management zur Optimierung intermodaler Mobilität.
Marcel SeverithThees GieselmannBenjamin Wagner vom BergJorge Marx GómezPublished in: BUIS-Tage (2013)
Keyphrases
- customer relationship management
- data mining
- data mining systems
- data mining applications
- data mining technology
- relationship management
- customer segmentation
- marketing strategies
- competitive advantage
- customer churn
- data mining techniques
- association rules
- data mining algorithms
- customer data
- text mining
- information retrieval
- data mining methods
- databases
- decision support
- data management
- database systems
- decision making
- real world