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Can there be too much of a good thing? The effect of option number on cognitive effort toward online advertisements.
Stephen C. Nettelhorst
Whitney K. Jeter
Laura A. Brannon
Aaron Entringer
Published in:
Comput. Hum. Behav. (2017)
Keyphrases
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small number
computational complexity
databases
online learning
learning algorithm
decision trees
multi class
computational effort
maximum number
online environment