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Can there be too much of a good thing? The effect of option number on cognitive effort toward online advertisements.

Stephen C. NettelhorstWhitney K. JeterLaura A. BrannonAaron Entringer
Published in: Comput. Hum. Behav. (2017)
Keyphrases
  • small number
  • computational complexity
  • databases
  • online learning
  • learning algorithm
  • decision trees
  • multi class
  • computational effort
  • maximum number
  • online environment