Tempting Fate: Social Media Posts, Unfollowing, and Long-Term Sales.
Shuting Ada WangBrad N. GreenwoodPaul A. PavlouPublished in: MIS Q. (2020)
Keyphrases
- social media
- long term
- short term
- user generated content
- social networks
- social networking
- big data
- user generated
- reputation management
- social web
- customer service
- dynamic pricing
- mobile devices
- social media data
- social media sites
- information diffusion
- blog posts
- medium term
- public opinion
- data mining
- e learning
- probabilistic model
- website