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Zuckerbergs or Luddites? The Use of Social Media by Senior Executives in the Banking Industry.
Alexander Leben
Lesley A. Gardner
Michael D. Myers
Published in:
PACIS (2015)
Keyphrases
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banking industry
return on investment
social media
decision makers
information technology
social networks
money laundering
social interaction
banking services
commercial banks
internet banking
knowledge discovery
social context