A Prediction Model for Initial Trust Formation in B2C eCommerce.

Jollean K. Sinclaire Ronald B. Wilkes Judith C. Simon

Published in: AMCIS (2009)

Keyphrases

prediction model
electronic commerce
regression model
neural network
response surface methodology
bp neural network
fuzzy neural network
predictive model
exponential smoothing
ls svm
customer churn
trust model
stepwise regression
software reliability
website
fuzzy sets
feature selection