Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?
Garrett A. JohnsonScott K. ShriverShaoyin DuPublished in: Mark. Sci. (2020)
Keyphrases
- online advertising
- internet advertising
- user behavior
- search advertising
- cost reduction
- advertising campaigns
- display advertising
- behavioral targeting
- long tail
- privacy preserving
- user experience
- electronic commerce
- private information
- personal information
- sponsored search
- privacy preservation
- competitive market
- contextual advertising
- sensitive information
- information retrieval