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How omnichannel integration promotes customer word-of-mouth behaviors: the mediating roles of perceived personal preference fit and perceived social relatedness.
Yang Li
Ran Tan
Xiang Gong
Published in:
Inf. Technol. People (2023)
Keyphrases
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social context
user satisfaction
perceived usefulness
personality traits
user perceptions
user acceptance
social media
internet shopping
human behavior
customer satisfaction
collaborative filtering
co occurrence
social interaction
social network sites