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Yang Li
ORCID
Publication Activity (10 Years)
Years Active: 2022-2024
Publications (10 Years): 3
Top Topics
Internet Shopping
Collaborative Filtering
Social Interaction
Perceived Usefulness
Top Venues
Inf. Technol. People
IEEE Trans. Engineering Management
Ind. Manag. Data Syst.
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Publications
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Yang Li
,
Xiang Gong
What Drives Customer Engagement in Omnichannel Retailing? The Role of Omnichannel Integration, Perceived Fluency, and Perceived Flow.
IEEE Trans. Engineering Management
71 (2024)
Yang Li
,
Ran Tan
,
Xiang Gong
How omnichannel integration promotes customer word-of-mouth behaviors: the mediating roles of perceived personal preference fit and perceived social relatedness.
Inf. Technol. People
36 (4) (2023)
Xia Wu
,
Yang Li
,
Hefu Liu
,
Kai Zhang
Influence of IT support on firms' cross-channel integration: the moderating role of institutional environment.
Ind. Manag. Data Syst.
122 (4) (2022)