Social Media Marketing Strategies of Football Clubs: Limitations of Social Influence.
Wee Hern OngHo Keat LengPublished in: Int. J. Technol. Hum. Interact. (2022)
Keyphrases
- social influence
- marketing strategies
- social media
- social interaction
- social networks
- online communities
- online social
- online marketing
- social relationships
- life cycle
- social networking
- customer satisfaction
- support systems
- customer relationship management
- user generated content
- network structure
- online social networks
- video data
- multi agent
- social networking sites
- decision making